At The Reference Library we are inspired by magazines and in our view, long may they live.
Apart from Monocle who are notably absent it's also interesting how Instagram is helping these and other magazines thrive. I think it was Instagram where we first came across Where is The Cool ? Chiming with our own search, it wasn't long before Laurent got in touch and kindly sent a copy of the first issue. We have kept in touch with occasional DM's since and of course follow the daily Instagram Stories.
Where is The Cool 4 is the current issue and we thought it would be good to ask Laurent a few questions.
Where is the Cool ?
Where is the start ?
A long time ago, I began to write about trends in a little blogspot. It happened that most of my discoveries became big trends, I knew at this point that I had a certain sensibility and curiosity about what happens around me and instinctively knew how it will reflect in the future, in creative domains as fashion, decoration, behaviors etc..
Can you buy the cool ?
Is the cool with you in France right now ?
Where else in the world can you find the cool ?
What I love in Los Angeles is that when something works, why change it? When you go to a spot there like The Apple Pan (you can read an article about it in Where is the Cool? 3), it's the same spot that makes the same burger since the beginning, if people enjoy it, why change it? Californians have a respect for this and I love going there and to go in random places.
Where are the cool spots ?
Is unevenly buttered toast still cool ?
Haha, I see that you re referring to a metaphor about the cool that I shared when Where Is The Cool Issue 2 was out! I was saying that a perfectly homogeneous butter layer will give you the exact same taste at every bite. But, if you layer the butter in a more natural way you will taste subtle nuances that make the toast taste more savory and flavorful.
Where is the Cool ?
Is Instagram cool ?
Where are the cool magazines in the past?
Terrazzo, the magazine made by Ettore Sottsass with his wife Barbara Radice definitely convinced me to go into this adventure. I love everything inside, the pure freedom of each articles, their heterogeneity and the spontaneity of the pictures and the humor.
Where are the other cool magazines now ?